OpenSocial made significant strides over the past year with the introduction of new capabilities, and broadening its support and alignment with other standards like Activity Streams (http://activitystrea.ms/) and OAuth 2.0 (http://tools.ietf.org/html/draft-ietf-oauth-v2-22). One of the fundamental tenants of the community is to engage across the standards ecosystem to leverage adjacent standards and technologies when and where possible.
One way to continue the momentum of OpenSocial is to make a clear connection between the specification, the standards it includes and the needs of businesses. Social technologies are changing the businesses that have embraced and applied them but not not only for media. Businesses are using social technologies to better connect with partners, suppliers and employees -- as well as with customers.
But how are the ideas, technologies and standards in the social space holding up as business-use cases are applied ?
The W3C Social Business Jam is a global, online conversation with business leaders, subject matter experts and like-minded individuals about the current state of social business, the future role that social technologies can play in improving the bottom line, and how social technology should evolve in order to support business objectives. A primary objective of the Jam is to cooperatively explore key trends and concepts in social business with an eye towards how social standards can facilitate business goals. The Jam should produce a better understanding for participants of how businesses are using social technologies and the challenges they face integrating the technologies into their existing environments.
Mark Weitzel, president of the OpenSocial Foundation, is one of the noted hosts for the Jam. While Mark will be an active participant throughout the Jam, he is hosting a conversation on the Seamless Integration Of Social from 12 pm to 4 pm US eastern time on November 8.
Come share your insights and opinions. Registration is open and free, and takes just a few moments of your time. For more information, go to : http://www.w3.org/2011/socialbusiness-jam/

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